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Oxford Street, West End, London

First Floor, Men’s Eastern Remodelling

Revitalising Selfridges’ Men’s Eastern first floor in their iconic flagship store with a bold, contemporary remodel, blending heritage features with modern design.

We delivered a cutting-edge men’s retail space at Selfridges, seamlessly merging modern luxury with innovative design elements.

Project Details

Client

Selfridges Retail

Value

Confidential

Location

Oxford Street, West End, London, W1A 1AB

Duration

18 weeks

Contract

JCT IBC/D

Transforming Selfridges’ Men’s Eastern into a premier retail department with bold design and bespoke detailing.

We executed the full strip-out and remodelling of Selfridges’ Men’s Eastern, delivering a striking, contemporary retail environment. Works included new partitions, floor and wall finishes, MEP upgrades, and restoring original coffered ceilings and cornices. We installed new fire curtains, reconfigured fitting rooms and stock areas, and overhauled façade windows facing Oxford and Duke Street. Our meticulous coordination ensured a high-standard shopping environment remained intact during store hours.

Our transformative refurbishment elevated the shopping experience with a perfect blend of charm and modern sophistication. By meticulously restoring heritage features while integrating cutting-edge MEP systems and bespoke fixtures, we delivered an elegant, future-ready retail space, reinforcing Selfridges’ status as a leader in luxury retail on Oxford Street.

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