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Brook Street, Mayfair, London

Browns Flagship Store - Project Shield

Transformed Browns’ Grade II listed building into a luxury flagship store, blending historic elegance with cutting-edge retail and experiential design.

We delivered a stunning five-floor flagship for Browns Fashion, merging heritage charm with modern luxury, bespoke interiors, and sustainable dining experiences.

Project Details

Client

Browns Fashion

Value

Confidential

Location

Brook Street, Mayfair, London, W1K 4JE

Duration

45 weeks

Contract

JCT D&B

Reimagining Browns’ Mayfair Flagship: Where heritage meets contemporary luxury and experiential retail.

We refurbished and fitted out Browns Fashion’s prestigious five-floor flagship store in a Grade II listed building. Successfully delivering high-end retail spaces, sustainable restaurant and an evergreen courtyard, works included bespoke joinery, heritage restoration such as fibrous mouldings and original flooring andM&E systems installation, including a feature chandelier. The luxurious VIP suite, ‘magic mirrors,’ and artist-commissioned décor completed the transformation. Our expert coordination ensured past elegance and modern innovation blended seamlessly.

Our meticulous attention to detail and luxury blended historic grandeur with modern design. From bespoke fittings to sustainable dining spaces, we delivered a timeless and innovative store. Expertly integrating digital elements with curated lifestyle spaces, we created a unique and sensorial boutique environment.Browns’ new “forever home” is a true testament to our commitment to excellence.

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